Amazon s Marketing Plan For The Customer Essay - 2390 Words

Amazon is focused on the customer. â€Å"Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online† (Bhasin, 1). Amazon has a clear goal of providing excellent customer service and offering a large variety of products for their customers to purchase. Amazon’s marketing plan should reflect their commitment to the customer. The popular e-commerce website—Amazon.com—demonstrates their vision â€Å"To leverage technology and the expertise of our invaluable employees to provide our customers with the best shopping experience on the internet† (Bhasin, 1). The website offers a customized online shopping experience where product suggestions reflect on the customer’s viewing and purchase history. Often a person does not want to go out and buy a product they want or need, so they can go on Amazon.com and make the purchase from the comfort of their home. Amazon provides a convenient and easy way to buy products online. Although Amazon sells a large assortment of products, what they actually sell is good customer service. Their product is giving their customers the best shopping experience. That means offering the product that the customer is looking for, making it easy to find and purchase on their website, and making the shopping experience customized to each individual customer. The price is virtually free for the customer. The customer only sees the price of the products thatShow MoreRelatedMarketing Plan For Amazon s Marketing Strategy1636 Words   |  7 Pagesproducts or services. This paper will successfully create and present a marketing campaign for Amazon. According to Amazon (n.d.), most people do not realize that Amazon, one of the world’s leading onli ne retailers, was founded 20 years ago in 1994. Most people believe that Amazon had success since day one, but in fact the company has overcome many bumps in the road to reach the success it is at now. In the beginning, Amazon focused on selling books, but now the company sells a wide range of productsRead MoreDb Forum 2 Thread - Busi 330 Essay847 Words   |  4 PagesDiscussion Board Forum 2 Thread BUSI 330 Amazon believes in keeping its marketing plan simple in order to be effective. Consequently, their marketing plan is based upon the 4 P’s (product, price, place, and promotion). Amazon’s product is to provide an unparalleled selection of any item that exists on the planet. Its prices are extremely competitive and often lower than traditional stores and it is more convenient for people to shop on the internet (place) than it is in a physical location. FinallyRead MoreThe 5 Major Aspects Of Marketing Process1546 Words   |  7 PagesThe 5 Major Aspects of the Marketing Process that Motivated Me the Most The primary objective of marketing is to design and present products to potential customers that match their needs and wants. In the marketing process every purchase is a unique journey. A consumer starts with a need, desire, impulse or inspiration (Kotler Armstrong, 2014). The five major learning lesson about marketing process are: the steps that, the buying process in the marketing, and the serious steps that theRead MoreAmazon s Largest Provider Of Cloud Infrastructure Services858 Words   |  4 Pages Abstract Amazon.com, founded in the early 90’s, is an internet computing superstore where people have the opportunity to purchase a wide variety of products at the lowest competing price. Amazon is the world s largest provider of cloud infrastructure services. The site is widely known for its wide selection of books, although the site has expanded to sell electronics, music, furniture, and apparel. Amazon.com And How It Works Amazon.com was originally founded in 1994 by Jeff Bezos in SeattleRead MoreBuilding And Sustain Relationships With Retailers Essay1385 Words   |  6 Pageswithout burning out on the message; (2) Offer Customer Rewards or Loyalty Programs: Reward/Loyalty programs work great for a variety of different business. Some programs that are the most effective offer graduated rewards, so that the more customers spend, the more they can earn. Whenever possible, offer in-kind rewards that remind customers of the company and its products or services; and (3) Customer Service: Dedicated staff for resolving customer problems quickly and effectively is beneficialRead MoreDescription Of The Business . Amazon, The Word Itself Makes1735 Words   |  7 PagesDESCRIPTION OF THE BUSINESS Amazon, the word itself makes us feel excited for making our lives easy for shopping online without any time constraints. Amazon is the world’s top leading e-commerce company. To talk about the background of amazon it was incorporated in the year 1996 May 28th which offers a range of products and services through its website. The Company has three sections: North America, International and Amazon Web Services (AWS). The Company s North America portion concentrates onRead MoreCase Study : Amazon 1399 Words   |  6 Pages4660-Advanced Applications Case Centre Case Study: Amazon.com Analysis Amazon is the largest online retailer that started its business by selling the book (). Jeff Bezos, Amazon’s current president, CEO, and the Chairman, founded the company in 1994 in Seattle, Washington (Wells, Danskin, Ellsworth, 2016). One year later, Jeff Bezos established the Amazon.com, and the Amazon Associates was launched in 1996. After a year, Amazon went public at $18/share, and the share price increased $41 a share withinRead MoreSwot Analysis Of Home Chef1608 Words   |  7 PagesHome Chef has been looking for methods not only to expand its footprint nationwide, but also to build a distinct brand image to increase market share in the competitive environment. The company delivers a weekly culinary experience to the customers, which is completed with fresh ingredients and step-by-step recipes. The purpose of this report is to offer Home Chef with the threats it might face in the future in regard of their competitors. The necessity of Home Chef to differentiate itself in theRead MoreThe Price Of The Product1003 Words   |  5 Pages2. Pricing- The price of the Product is actually the money which a consumer pays in order to enjoy it. Price is a necessary element of the marketing mix because it determines the company’s profits as well as its life cycle. Amazon adjusted the price of the product which has huge effects on the total marketing strategy, along with this; it also has big impact in sales as well as in demand of the product (Dominici, 2009). This region is actually quite tough region for the company. Because, if the firmRead MoreYahoo and Amazon: Building a Competitive Advantage1643 Words   |  7 PagesRunning Header: Yahoo and Amazon: Building a Competitive Advantage student name professor Bus599 Strategic Management date: 1. Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each. Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated, the companies have experienced a mix of challenges and success as they strive to gain market share. To start with, Yahoo was established

Racism Two Short Stories - 894 Words

Individual Oral Presentation Essay (IOP) Comparing First and Third Person Narratives: Racism Note: This essay intends to explain the differences in first and third person narratives, highlighting examples within the two stories â€Å"Let them call it Jazz† and â€Å"A sense of shame†, both of which deal with racism and its subcultures in a first and third person perspective, respectively. The arguments presented are limited to that of first and third person perspectives only. The differences between first and third person perspectives are detrimental when making the decision on which to use when writing. They are almost exactly polar opposites of each other, ones advantage being the others disadvantage and vice versa. In the aspect of the two†¦show more content†¦ole on the outcome of theShow MoreRelatedRacism: Two Short Stories880 Words   |  4 PagesIndividual Oral Presentation Essay (IOP) Comparing First and Third Person Narratives: Racism Note: This essay intends to explain the differences in first and third person narratives, highlighting examples within the two stories â€Å"Let them call it Jazz† and â€Å"A sense of shame†, both of which deal with racism and its subcultures in a first and third person perspective, respectively. The arguments presented are limited to that of first and third person perspectives only. The differences betweenRead MoreThe New Mirror, By Ann Petry1635 Words   |  7 Pagesperpetuation of prejudice, institutional racism, and discrimination towards African Americans continued. The tolling effects of this social paradox on the African American community are manifested within the works of Ann Petry, an African American writer whose short stories reflect her own perspective on the results of discrimination. The short stories, The New Mirror and In Darkness and Confusion conjunctively display the negative psychological consequences linked to racism, such as loss of personal identityRead MoreThe Old Chief Mshlanga By Doris Lessing1706 Words   |  7 PagesIn the short stories Crackling Day by Peter Abrahams and The Old Chief Mshlanga by Doris Lessing, the young characters are taught racism and prejudice through social interaction which impacts their ideas about other ethnicities throughout the stories, and their actions towards them. Despite having existed in the colonia l era though, the racial discrimination and hatred examined by these short stories is still a relevant issue that affects everyone in the United States today. In the stories The OldRead MoreRacism and Prejudice1540 Words   |  7 PagesRacism and prejudice has been present in almost every civilization and society throughout history. Even though the world has progressed greatly in the last couple of decades, both socially and technologically, racism, hatred and prejudice still exists today, deeply embedded in old-fashioned, narrow-minded traditions and values. Racism is a case of ‘misplaced hate and ignorance, being not only discriminatory, but also seemingly foolish with disregard of all human commonsense. Why does racismRead MoreRacial Ideology Has Affected The Western World Essay1709 Words   |  7 PagesRacial ideology has affected the Western world since the days of chattel slavery.In John Arthur’s words, racism can be said to be a form of prejudice in just that form; an attitude based insufficient evidence or on the beliefs formulated on ideas that are held on too firmly with inadequate reliance on information that can call these ideas into question (Bader 32). For instance there was a negative attitude adopted towards the African American during the early colonization period in the history ofRead MoreEssay on racism and prejudice1512 Words   |  7 Pages Racism and prejudice has been present in almost every civilization and society throughout history. Even though the world has progressed greatly in the last couple of decades, both socially and technologically, racism, hatred and prejudice still exists today, deeply embedded in old-fashioned, narrow-minded traditions and values. Racism is a case of ‘misplaced hate’ and ignorance, being not only discriminatory, but also seemingly foolish with disregard of all human commonsense. Why does racism stillRead MoreRacism In Ralph Ellison1659 Words   |  7 Pages Racism in Toni Morrison’s and Ralph Ellison’s Works As generations have passed, society has become less and less racist. From a young age, many children are taught to celebrate diversity. This instills a sense of being able to love everyone, regardless of skin color or race. But a little over half a century ago, it was a completely different story. There was segregation present in buses, water fountains, and even bathrooms; this was all due to assumptions people made, just based on someone else’sRead MoreThemes Of Racism And Poverty1495 Words   |  6 PagesRacism and Poverty By focusing on racism and poverty in the black community, there are elements of both themes in August Wilson’s Fences, Alice Walker’s â€Å"Everyday Use,† and Gwendolyn Brooks’ â€Å"What Shall I Give My Children.† By critically evaluating the main characters in each piece, elements of racism and poverty are identified in all three texts. All three of these texts show the hardships blacks experienced and how they suffered. In Fences, â€Å"Everyday Use,† and â€Å"What Shall I Give My Children,†Read MoreThe Welcome Table By Alice Walker1471 Words   |  6 Pagesrampant, and the union of two people of different races in a relationship is often frowned upon† (Futrell, 2010). The short story â€Å"The Welcome Table† was composed in the United States during the post-civil rights era by the great novelist Alice Walker. Alice focused her writing on â€Å"exploring life situations through the eyes of African American women and advocating ways to approach challenges of sexism, racism, and poverty in American life† (Clugston, 2010, p. 40). The short story â€Å"Country Lovers† wasRead MoreRacism in Short Stories1329 Words   |  6 PagesRacism in Short Stories by john This is an essay i wrote for English Literature. My examples are from two short stories ‘The Test, and ‘After You My Dear Alphonse. A Race is a population of humans distinguished from other humans. The most noticeable way to distinguish between races is by skin colour. In a white patriarchal society, like ours, race is used as a point of difference and discrimination to create power differences. ‘The Test and ‘After You My Dear Alphonse both challenge the

Macroeconomics Policy and Sustainable Development in Nigeria Free Essays

string(92) " the problem of high interest rate spread because of excess risk taken by commercial banks\." MACROECONOMICS POLICY AND SUSTAINABLE DEVELOPMENT IN NIGERIA INTRODUCTION In normal economic condition, macroeconomic policy drivessustainable development of anation. The two main branches of macroeconomics policies are based on monetary and fiscal economics. Central Bank, the nationalapex bank controls the monetary policy while the Ministry of Financeplays major role in national fiscal policy. We will write a custom essay sample on Macroeconomics Policy and Sustainable Development in Nigeria or any similar topic only for you Order Now However, most economists concur that, synergy exists between micro-and macro-economics variables and two policy agents of government: the CBN and Ministry of Finance determine the success or the degree of sustainability of macroeconomic development. In support of theimportance of central bank in macroeconomic policy, Ampong(2005) posits that non-artificial central bank independency has beena source of great success for the management and stabilisation of macroeconomic variables in countries like Norway, Sweden, Israel, Iceland, Denmark, New Zealand, United Kingdom, etc. In essence, there is theory gap among economists onthe level of central bank’s independence, especially in developing economy such as Nigeria where there have been constant agitating for curtailing of the CBN’s autonomy. Nigeria economy has passed many phases since the introduction of SAP by Babangida Government in 1986. The Abacha Government came up with Vision 2010, the Obasanjo with NEEDS, the Yar’dua with Nigeria Vision 20:2020 and presently, the Jonathan’s Transformation Agenda. From 1986, Nigeria had total of four CBN Governors plus the incumbent, MallamSanusiLamidoSanusi. CBN Bulletin (2011) enumerated policy contents of SAP with major objectives to remove the controls of interest rates, enhance the institutional structure and supervision. Most importantly, to strengthen the money and capital markets through policy changes and distress resolution measuresand to improve the linkages between formal and informal financial sectors. The removal of the control of interest rate through inflation targeting is somewhat the main focus of SAP. The concernsof the financial operators, the real sectors managers, the economists, and the policy analysts are the effectiveness of macroeconomic policy instruments of the CBN and the Ministry of Finance. Then, the impact in GDP growth rate,the stability of macroeconomic variables and the economic growth policy sustainability. In essence, citizens want to see how growth in GDP results to increase in employment, equal distribution of wealth, enabling business nvironment, and improvements in Human Development Index(HDI). National Bureau of Statistics, NBS (2013) data presents positive outlook of the annual macroeconomic variables in Nigeria as reported by CBN. From 1980 to 2012, the data depicts constant increase in GDP Growth Rate,stable money supply, controlled inflation Rate, favourable interest Rate, etc. The Monetary Policy Committee(MPC) has maintained interest rate at doubl e digits since 2009. Many economists and policy analysts question the integrity of NBS macroeconomic data and the CBN reports on the state of the economy. Ojomaikre(2012) questions the rationale of a statement he accredited to Nigeria’s Finance Minister,NgoziOkonjo-Iweala that Nigeria is one of the fastest growing economies in the world. Ojomaikre argues that Nigeria is not growing but broke. He asserts that government survey found out that, unemployment had increased across the country and was higher in rural than in urban areas. Similarly,he argues that the absolute poverty level had leapt from 54 per cent in 2006 to 70 per cent in 2010. The contradictions and argumentsregarding the growth of Nigeria economy and sustainability continue unabated. Obafemi(2013) supports some policies already implemented by the CBN in the last few years. He, however,questions the effectiveness of these policies in achieving the desired results and their sustainability. Sustainability in his opinion is about policy reversals when the present CBN Governor leaves office. Hoover(1988), posits that policy ineffectiveness theorem of New Classical school can be used to describe the current economic quagmire in Nigeria. PROBLEMS OF MACROECONOMIC POLICY AND SUSTAINABLE DEVELOPMENT IN NIGERIA Nigeria’s financial sector witnessed seemly tremendous innovations preceding the SAP  in 1986. Objectives of SAP are to provide a liberalised and level playing field for the emergency of effective and efficient institutions that would serve as an engine of economic growth. As part of the reforms, CBN liberated the operating licenses of commercial banks. Their number rose from 40 in 1986 to 120 banks in 1992. The reforms led to the emergences of other financial institution such as discount houses and bureaux de changes which were non-existence prior to 1986. Importantly, CBN data (2012)depicts the increases in the capital base of banks since the introduction of reforms. The capital base of all bank and financial institutions was raised in 1998, from 10 million to 500 million. Presently, after recapitalization in 2005, the capital base rose to 25 Billion Naira. However, the major negative economic effects of reform were excess liquidity, unstable exchange rate, high inflation and volatile interest rates. According to IndexMundi publication on Nigeria economy, inflation increased from 6. 26% in 1986 to about 49% in 1989, and reached the peak of 72% in 1995, depicting the highest rates recorded in Nigeria economy since 1986. CBN statistical data depicts macroeconomic indicators of money supply, inflation, and interest rates from 1986 when SAP was introduced. Money supply increased from about 24 Billion Naira in 1986 to 370 Billion Naira in 1996, and by 2006 money supply rose to four trillion Naira. The extreme volatility of inflation data within these periods demonstrate the instability of Nigerian economy which monetarists refer as monetary policy trap. On interest rates, CBN data shows that interest rate which was 12% in 1986 jumped to 24% as of 1989. Since late 1990s to 2004, interest rates in Nigeria have remained above 20% and even reached 30% in 2002. What is the cause of interest rate variability and what is the determinant of interest rate in economy? Blanchard(2003) examines domestic factors such as inflation, money supply, GDP growth rate and exchange rates as key factors. Factors that distinguish developed and developing countries in interest rate regime are efficiency of macroeconomic policy, its operation and implementation strategy. Some weaknesses associated with developing economies are weak institutional and weak legal frameworks. In developing economy, there is always the problem of high interest rate spread because of excess risk taken by commercial banks. You read "Macroeconomics Policy and Sustainable Development in Nigeria" in category "Essay examples" Excessive risk has potential to stall economic activities and GDP growth. In the case of Nigeria, combined with these characteristics of developing countries, has also problem of systemic corruption which tends to reduce the efficiency of macroeconomic policy QUESTIONS OF MACROECONOMICS POLICY AND SUSTAINABLE DEVELOPMENT IN NIGERIA This study will seek to provide the answer to the following questions. . What are the institutional frameworks for implementation ofmacroeconomic policy in Nigeria? b. What macroeconomic variables are the determinants of interest rate? c. What is the linkage between macroeconomic policy and macroeconomic variables? d. What are the challenges of macroeconomic policy and sustainable development in Nigerian? e. What policy recommend ations and implementation strategies are required for macroeconomic policy and sustainabledevelopment in Nigeria? AIM, OBJECTIVE, SCOPE, AND LIMITATIONS OF THIS STUDY The aim of this study is to identify and examine the two essential elements of Macroeconomics: the fiscalandmonetary policy. Different macroeconomics variables will also be surveyed and their impact on sustainable development in Nigeria. The broad objective of this study will beto assess the macroeconomic policy and sustainable development in Nigeria. The specific objectives are: a. To examine the institutional frameworks and implementation ofmacroeconomic policy in Nigeria. b. To identify the macroeconomic variablesthat are the determinants of interest rate in Nigeria c. To determine the linkage between macroeconomic policy and macroeconomic variables. d. To evaluate the challenges of the macroeconomic policy and sustainable development in Nigeria. e. To recommend and proffer implementation strategies for effective macroeconomic policy and sustainable development in Nigeria? The scope covers the process of assessing the macroeconomic policy and sustainable development in Nigeria from 1980 to 2012. This involves the evaluation of institutional framework and monetary policy of CBN. The following variables will be analysed: interest rate, real interest rate, inflation rate, exchange rate, risk premium, to determine their relationships with GDP growth rate and sustainable development in Nigeria. The limitations will be encountered as the study progresses. There might be some difficulties in assessing some documents from CBN and to compare CBN data with that World Bank and IMF. These  problems can be solved through the availability of reliable secondary data in the internet. THE SIGNIFICANCE, POLICY RELEVANCE, THEORETICAL FRAMEWORK OF THIS STUDY Major concern of policy makers and monetary authorities regarding macroeconomic variables are not about the existence of these variables themselves but their sizes, which fluctuate in response to volatility of other variables. The result of this study will add to the theory of interest rate and existing body of knowledge in macroeconomic policy by assisting the CBN to conduct effective monetary policy that can drive sustainable development in Nigeria. The policy-maker will be well-informed to make appropriate macroeconomic policy. Technical language of macroeconomics will be simplified for the benefits of individuals in their financial transactions. The knowledge of financial operators and their entrepreneur acumen will beenriched with the introduction of risk premium as a macroeconomic analysing tool. Proper Information is necessary to create Macroeconomic awareness. This research will survey different theories of macroeconomics with special focus on macroeconomic policy of CBN. The survey of various definitions of macroeconomic variables will be carried out. The classical theory Adam Smith(1776),  author of the Wealth of Nations and his follwers; also the Keynesian theory of, Keynes(1936),and the new classical theory of Hoover(1988). These theories have differing views on which institution or policy instruments thatare more effective than the other. However, Blanchard(2003) will be helpful in definition of interest rate theory which includes how inflation rate, expected inflation rate, money supply, and exchange raterelate to macroeconomic growth and stability. Barro(2008) will compare term structure of interest rate. Ackley(1971)will establish investment theory with emphasis in real interest rates. Very important in this research is risk premium which will be defined with Perloff(2007) theory on federal and capital market bonds. To compare relationship among monetary economic variables and complementary policy instruments of CBN, Udaba(2002) identifies Open Market Operations(OMO), Nigerian Inter-Bank Rate(NIBOR), Reserve Requirement(RR), Moral Suction, Special Deposit, and the activities of Monetary Policy Committee(MPC). There is also the Anyanwu and Oaikhenan(1995)model used to analyse the macroeconomic policy sustainability in Nigeria. Finally, for this study, Blanchard (2003) model will be used to analyse the institutional frameworks, macroeconomic variables and macroeconomic policies. METHODOLOGY This research work will be analysed through the combination of quantitative and qualitative research methodologies. It will apply both the primary and secondary sources of data collection. For estimation procedure, the study will employ Vector Autoregressive Model(VAR) and Autoregressive Conditional Heteroscedasticity(GARCH). The VAR model was developed by Sims(1980) and will be usedto capture the second objective while GARCH method by (Engle, 1982; Bollerslev, 1986) will be applied to capture third objectives. VAR model is theory-free model because some countries exhibit particular characteristics that sometimes are devoid of any economic theory. The choice of this model was because of its unique feature to bring out dynamic behaviour of macroeconomic variables. In the model, every variable is seen as endogenous variable that can be explained by its lagged value and lagged values of all other variables in the model. The GARCH model is a popular method in financial literatures used as reliable model for volatility. The model takes the form of a univariateAutoregressive (AR) process of variables in question and the variance as a function of squared innovations from this AR process. Unit Root Test and Co-Integration Test will be conducted to know the stationary position of the macroeconomic variables, their order of integrations, and to identify the number of equations that exist in the model. The Augmented Dickey Fuller(ADF) and Johnasen Method, Gujaranti and Porter(2009)are current statistical method for this research. Primary sources of data will be collected through pre-arranged oral interviews and solicitation for filling of questionnaires to knowledgeable individuals and experts in the field of monetary policy and financial institutions. There are needs to visit the headquarter of CBN, some banks,interact with policy makers and Nigerians from all walks of life. The secondary data will come from CBN Statistical Bulletin, NBS, World Bank and IMF Economic Outlook, economic journals, internet and electronic media. The NIPSS library will facilitate assess to some books and unpublished researchers. A sample size primary data source which will not be less than 50 respondents and willbe random collected from relevant offices and institutions. To conduct oral interviews and serve questionnaires, there are needs to visit the headquarter of CBN, some banks, interact with policy makers, Nigerians from all walks of life. The computer application will be E-view 3. 1 or above. This application handles Time-series data more efficiently. DEFINITION OF TERMS/CONCEPTUAL CLASSIFICATIONS Generalised Autoregressive Conditional Heterscedasticity(GARCH) Generalised Autoregressive conditional heterscedasticity used in measuring volatility in macroeconomic Time Series. Limited to more of financial time series. Vector Autoregression(var) Vector Autoregressive, used to estimate the lagged value of a variables and its lagged value to other variables. Helps in solving multiple equations problems among macroeconomic variables and to identify bilateral causality between variable: e. g. nterest rate effect inflation and inflation effects interest rate. United Root Test A statistical instrument used to test the stationarity (or non-stationarity) of time series variables. United Root Test resulthelps to reject or accept the null hypothesis. Co-integration Test If two variables have long term or equilibrium relationship between them, they co-integrated e. g. Fisher’s quantity theory of money. In its application, the parameter of estimated variables is compare with its critical significance. Policy Ineffectiveness Theorem(PIT) The theorem based on New Classical economics that money is neutrality on money in macroeconomic policies. Conclusions This work is organised into five sections. Section One present the Backgrounds, Problems of Macroeconomic Policy and Sustainable Development in Nigeria, Research QuestionsAims of Study and Objectives of Study, the Scope of the Study, Limitations, the Significance of the Study/Policy Relevance, Theoretical Framework, Hypotheses of the Study and Methodology. Section Three, discusses the historical development of macroeconomic policy and sustainable development in Nigeria. The focus here will be Monetary Policy of Central Bank of Nigeria, with specific study in interest rate determinant. Section Four will present data, content analysis and interpretations. Section five will display the overview of the research work include summary of findings, conclusions, recommendation and implementation strategies. References Ackley, G. (1971), Macroeconomics. UK: Macmillian Adam Smith, (1776). â€Å"Masterpiece:An Inquiry into the Nature and Causes of the Wealth of Nations. †Edited by Edwin Cannan. Chicago: University  of  Chicago  Press,  1976. Available  online  at: http://www. econlib. org/library/Smith/smWN. html, 14/3/2013 Ampomg, K. O. (2005), â€Å"Inflation Targeting Monetary Policy-the Way Forward†,www. ghanaweb. com/ghanahomepage/features/artikel. phd? ID=80363. 12/3/2013 Anyanwu, J. C and H. E. Oaikhenan(1995),Modern Macroeconomics:Theory and Application in Nigeria. Onitsha:Joanee Educational Publishers Ltd. Blanchard, O. (2003), Macroeconomics. New Jersey: Prentice Hall. Bollerslev, T. (1986), â€Å"Generalised Autoregressive Condition Heteroscedasticity. †Journal of Econometrics, 31, 307-327. Barro,R. J. (2008), Macroeconomics. New Jersey: Prentice Hall. CBN, (2011), â€Å"Monetary Policy Reform. † www. cenbank. org/monetarypolicy reforms. asp. 13/3/2013. Engle, R. F. (1982), â€Å"Autoregressive Condition Heterscedasticity with Estimates of the Variance of United Kingdom. †Econometrical, 50, 987-1000. Gujarati, D. N. And Porter, D. C. (2009), â€Å"Basic Econometrics†. New York: McGraw-Hill Education. Hoover, Kevin D. (1988), The New Classical Macroeconomics: A Sceptical Inquiry. Oxford: Blackwell IndexMundi, (2011), â€Å"Consumer Price†, www. indexmudi. om/nigeria/inflation rate%28consumerprice%29. html. 12/3/2013. Keynes, John M. (1935). The General Theory of Employment, Interest, and Money. London: Macmillan. Obafemi,O. Thisday, â€Å"CBN and Financial Policy Implementation. †16 February, 2013. Ojomaikre, A. Guardian, â€Å"Nigeria is not Growing and Broke(1). † 25 June, 2012. Perloff, J. M. (2007), Microeconomics. New York: Pearson/Addison Wesley. Sims, A. A. (1980), â€Å"Macroeconomics and Reality. †Econometrical, 48, 10. Udaba, S. I. (2002), An Introduction to Nigerian Public Finance. Enugu:Linco Press. How to cite Macroeconomics Policy and Sustainable Development in Nigeria, Essay examples Macroeconomics Policy and Sustainable Development in Nigeria Free Essays string(92) " the problem of high interest rate spread because of excess risk taken by commercial banks\." MACROECONOMICS POLICY AND SUSTAINABLE DEVELOPMENT IN NIGERIA INTRODUCTION In normal economic condition, macroeconomic policy drivessustainable development of anation. The two main branches of macroeconomics policies are based on monetary and fiscal economics. Central Bank, the nationalapex bank controls the monetary policy while the Ministry of Financeplays major role in national fiscal policy. We will write a custom essay sample on Macroeconomics Policy and Sustainable Development in Nigeria or any similar topic only for you Order Now However, most economists concur that, synergy exists between micro-and macro-economics variables and two policy agents of government: the CBN and Ministry of Finance determine the success or the degree of sustainability of macroeconomic development. In support of theimportance of central bank in macroeconomic policy, Ampong(2005) posits that non-artificial central bank independency has beena source of great success for the management and stabilisation of macroeconomic variables in countries like Norway, Sweden, Israel, Iceland, Denmark, New Zealand, United Kingdom, etc. In essence, there is theory gap among economists onthe level of central bank’s independence, especially in developing economy such as Nigeria where there have been constant agitating for curtailing of the CBN’s autonomy. Nigeria economy has passed many phases since the introduction of SAP by Babangida Government in 1986. The Abacha Government came up with Vision 2010, the Obasanjo with NEEDS, the Yar’dua with Nigeria Vision 20:2020 and presently, the Jonathan’s Transformation Agenda. From 1986, Nigeria had total of four CBN Governors plus the incumbent, MallamSanusiLamidoSanusi. CBN Bulletin (2011) enumerated policy contents of SAP with major objectives to remove the controls of interest rates, enhance the institutional structure and supervision. Most importantly, to strengthen the money and capital markets through policy changes and distress resolution measuresand to improve the linkages between formal and informal financial sectors. The removal of the control of interest rate through inflation targeting is somewhat the main focus of SAP. The concernsof the financial operators, the real sectors managers, the economists, and the policy analysts are the effectiveness of macroeconomic policy instruments of the CBN and the Ministry of Finance. Then, the impact in GDP growth rate,the stability of macroeconomic variables and the economic growth policy sustainability. In essence, citizens want to see how growth in GDP results to increase in employment, equal distribution of wealth, enabling business nvironment, and improvements in Human Development Index(HDI). National Bureau of Statistics, NBS (2013) data presents positive outlook of the annual macroeconomic variables in Nigeria as reported by CBN. From 1980 to 2012, the data depicts constant increase in GDP Growth Rate,stable money supply, controlled inflation Rate, favourable interest Rate, etc. The Monetary Policy Committee(MPC) has maintained interest rate at doubl e digits since 2009. Many economists and policy analysts question the integrity of NBS macroeconomic data and the CBN reports on the state of the economy. Ojomaikre(2012) questions the rationale of a statement he accredited to Nigeria’s Finance Minister,NgoziOkonjo-Iweala that Nigeria is one of the fastest growing economies in the world. Ojomaikre argues that Nigeria is not growing but broke. He asserts that government survey found out that, unemployment had increased across the country and was higher in rural than in urban areas. Similarly,he argues that the absolute poverty level had leapt from 54 per cent in 2006 to 70 per cent in 2010. The contradictions and argumentsregarding the growth of Nigeria economy and sustainability continue unabated. Obafemi(2013) supports some policies already implemented by the CBN in the last few years. He, however,questions the effectiveness of these policies in achieving the desired results and their sustainability. Sustainability in his opinion is about policy reversals when the present CBN Governor leaves office. Hoover(1988), posits that policy ineffectiveness theorem of New Classical school can be used to describe the current economic quagmire in Nigeria. PROBLEMS OF MACROECONOMIC POLICY AND SUSTAINABLE DEVELOPMENT IN NIGERIA Nigeria’s financial sector witnessed seemly tremendous innovations preceding the SAP  in 1986. Objectives of SAP are to provide a liberalised and level playing field for the emergency of effective and efficient institutions that would serve as an engine of economic growth. As part of the reforms, CBN liberated the operating licenses of commercial banks. Their number rose from 40 in 1986 to 120 banks in 1992. The reforms led to the emergences of other financial institution such as discount houses and bureaux de changes which were non-existence prior to 1986. Importantly, CBN data (2012)depicts the increases in the capital base of banks since the introduction of reforms. The capital base of all bank and financial institutions was raised in 1998, from 10 million to 500 million. Presently, after recapitalization in 2005, the capital base rose to 25 Billion Naira. However, the major negative economic effects of reform were excess liquidity, unstable exchange rate, high inflation and volatile interest rates. According to IndexMundi publication on Nigeria economy, inflation increased from 6. 26% in 1986 to about 49% in 1989, and reached the peak of 72% in 1995, depicting the highest rates recorded in Nigeria economy since 1986. CBN statistical data depicts macroeconomic indicators of money supply, inflation, and interest rates from 1986 when SAP was introduced. Money supply increased from about 24 Billion Naira in 1986 to 370 Billion Naira in 1996, and by 2006 money supply rose to four trillion Naira. The extreme volatility of inflation data within these periods demonstrate the instability of Nigerian economy which monetarists refer as monetary policy trap. On interest rates, CBN data shows that interest rate which was 12% in 1986 jumped to 24% as of 1989. Since late 1990s to 2004, interest rates in Nigeria have remained above 20% and even reached 30% in 2002. What is the cause of interest rate variability and what is the determinant of interest rate in economy? Blanchard(2003) examines domestic factors such as inflation, money supply, GDP growth rate and exchange rates as key factors. Factors that distinguish developed and developing countries in interest rate regime are efficiency of macroeconomic policy, its operation and implementation strategy. Some weaknesses associated with developing economies are weak institutional and weak legal frameworks. In developing economy, there is always the problem of high interest rate spread because of excess risk taken by commercial banks. You read "Macroeconomics Policy and Sustainable Development in Nigeria" in category "Papers" Excessive risk has potential to stall economic activities and GDP growth. In the case of Nigeria, combined with these characteristics of developing countries, has also problem of systemic corruption which tends to reduce the efficiency of macroeconomic policy QUESTIONS OF MACROECONOMICS POLICY AND SUSTAINABLE DEVELOPMENT IN NIGERIA This study will seek to provide the answer to the following questions. . What are the institutional frameworks for implementation ofmacroeconomic policy in Nigeria? b. What macroeconomic variables are the determinants of interest rate? c. What is the linkage between macroeconomic policy and macroeconomic variables? d. What are the challenges of macroeconomic policy and sustainable development in Nigerian? e. What policy recommendations a nd implementation strategies are required for macroeconomic policy and sustainabledevelopment in Nigeria? AIM, OBJECTIVE, SCOPE, AND LIMITATIONS OF THIS STUDY The aim of this study is to identify and examine the two essential elements of Macroeconomics: the fiscalandmonetary policy. Different macroeconomics variables will also be surveyed and their impact on sustainable development in Nigeria. The broad objective of this study will beto assess the macroeconomic policy and sustainable development in Nigeria. The specific objectives are: a. To examine the institutional frameworks and implementation ofmacroeconomic policy in Nigeria. b. To identify the macroeconomic variablesthat are the determinants of interest rate in Nigeria c. To determine the linkage between macroeconomic policy and macroeconomic variables. d. To evaluate the challenges of the macroeconomic policy and sustainable development in Nigeria. e. To recommend and proffer implementation strategies for effective macroeconomic policy and sustainable development in Nigeria? The scope covers the process of assessing the macroeconomic policy and sustainable development in Nigeria from 1980 to 2012. This involves the evaluation of institutional framework and monetary policy of CBN. The following variables will be analysed: interest rate, real interest rate, inflation rate, exchange rate, risk premium, to determine their relationships with GDP growth rate and sustainable development in Nigeria. The limitations will be encountered as the study progresses. There might be some difficulties in assessing some documents from CBN and to compare CBN data with that World Bank and IMF. These  problems can be solved through the availability of reliable secondary data in the internet. THE SIGNIFICANCE, POLICY RELEVANCE, THEORETICAL FRAMEWORK OF THIS STUDY Major concern of policy makers and monetary authorities regarding macroeconomic variables are not about the existence of these variables themselves but their sizes, which fluctuate in response to volatility of other variables. The result of this study will add to the theory of interest rate and existing body of knowledge in macroeconomic policy by assisting the CBN to conduct effective monetary policy that can drive sustainable development in Nigeria. The policy-maker will be well-informed to make appropriate macroeconomic policy. Technical language of macroeconomics will be simplified for the benefits of individuals in their financial transactions. The knowledge of financial operators and their entrepreneur acumen will beenriched with the introduction of risk premium as a macroeconomic analysing tool. Proper Information is necessary to create Macroeconomic awareness. This research will survey different theories of macroeconomics with special focus on macroeconomic policy of CBN. The survey of various definitions of macroeconomic variables will be carried out. The classical theory Adam Smith(1776),  author of the Wealth of Nations and his follwers; also the Keynesian theory of, Keynes(1936),and the new classical theory of Hoover(1988). These theories have differing views on which institution or policy instruments thatare more effective than the other. However, Blanchard(2003) will be helpful in definition of interest rate theory which includes how inflation rate, expected inflation rate, money supply, and exchange raterelate to macroeconomic growth and stability. Barro(2008) will compare term structure of interest rate. Ackley(1971)will establish investment theory with emphasis in real interest rates. Very important in this research is risk premium which will be defined with Perloff(2007) theory on federal and capital market bonds. To compare relationship among monetary economic variables and complementary policy instruments of CBN, Udaba(2002) identifies Open Market Operations(OMO), Nigerian Inter-Bank Rate(NIBOR), Reserve Requirement(RR), Moral Suction, Special Deposit, and the activities of Monetary Policy Committee(MPC). There is also the Anyanwu and Oaikhenan(1995)model used to analyse the macroeconomic policy sustainability in Nigeria. Finally, for this study, Blanchard (2003) model will be used to analyse the institutional frameworks, macroeconomic variables and macroeconomic policies. METHODOLOGY This research work will be analysed through the combination of quantitative and qualitative research methodologies. It will apply both the primary and secondary sources of data collection. For estimation procedure, the study will employ Vector Autoregressive Model(VAR) and Autoregressive Conditional Heteroscedasticity(GARCH). The VAR model was developed by Sims(1980) and will be usedto capture the second objective while GARCH method by (Engle, 1982; Bollerslev, 1986) will be applied to capture third objectives. VAR model is theory-free model because some countries exhibit particular characteristics that sometimes are devoid of any economic theory. The choice of this model was because of its unique feature to bring out dynamic behaviour of macroeconomic variables. In the model, every variable is seen as endogenous variable that can be explained by its lagged value and lagged values of all other variables in the model. The GARCH model is a popular method in financial literatures used as reliable model for volatility. The model takes the form of a univariateAutoregressive (AR) process of variables in question and the variance as a function of squared innovations from this AR process. Unit Root Test and Co-Integration Test will be conducted to know the stationary position of the macroeconomic variables, their order of integrations, and to identify the number of equations that exist in the model. The Augmented Dickey Fuller(ADF) and Johnasen Method, Gujaranti and Porter(2009)are current statistical method for this research. Primary sources of data will be collected through pre-arranged oral interviews and solicitation for filling of questionnaires to knowledgeable individuals and experts in the field of monetary policy and financial institutions. There are needs to visit the headquarter of CBN, some banks,interact with policy makers and Nigerians from all walks of life. The secondary data will come from CBN Statistical Bulletin, NBS, World Bank and IMF Economic Outlook, economic journals, internet and electronic media. The NIPSS library will facilitate assess to some books and unpublished researchers. A sample size primary data source which will not be less than 50 respondents and willbe random collected from relevant offices and institutions. To conduct oral interviews and serve questionnaires, there are needs to visit the headquarter of CBN, some banks, interact with policy makers, Nigerians from all walks of life. The computer application will be E-view 3. 1 or above. This application handles Time-series data more efficiently. DEFINITION OF TERMS/CONCEPTUAL CLASSIFICATIONS Generalised Autoregressive Conditional Heterscedasticity(GARCH) Generalised Autoregressive conditional heterscedasticity used in measuring volatility in macroeconomic Time Series. Limited to more of financial time series. Vector Autoregression(var) Vector Autoregressive, used to estimate the lagged value of a variables and its lagged value to other variables. Helps in solving multiple equations problems among macroeconomic variables and to identify bilateral causality between variable: e. g. nterest rate effect inflation and inflation effects interest rate. United Root Test A statistical instrument used to test the stationarity (or non-stationarity) of time series variables. United Root Test resulthelps to reject or accept the null hypothesis. Co-integration Test If two variables have long term or equilibrium relationship between them, they co-integrated e. g. Fisher’s quantity theory of money. In its application, the parameter of estimated variables is compare with its critical significance. Policy Ineffectiveness Theorem(PIT) The theorem based on New Classical economics that money is neutrality on money in macroeconomic policies. Conclusions This work is organised into five sections. Section One present the Backgrounds, Problems of Macroeconomic Policy and Sustainable Development in Nigeria, Research QuestionsAims of Study and Objectives of Study, the Scope of the Study, Limitations, the Significance of the Study/Policy Relevance, Theoretical Framework, Hypotheses of the Study and Methodology. Section Three, discusses the historical development of macroeconomic policy and sustainable development in Nigeria. The focus here will be Monetary Policy of Central Bank of Nigeria, with specific study in interest rate determinant. Section Four will present data, content analysis and interpretations. Section five will display the overview of the research work include summary of findings, conclusions, recommendation and implementation strategies. References Ackley, G. (1971), Macroeconomics. UK: Macmillian Adam Smith, (1776). â€Å"Masterpiece:An Inquiry into the Nature and Causes of the Wealth of Nations. †Edited by Edwin Cannan. 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